Book Review: Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton ISBN: 978-1-946633-13-2

If you needed heart surgery right away, which doctor would you choose, the one who just read the latest textbook on the particular procedure you need, or the doctor who wrote it?

The book Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton explains in an easy to read way how you can come to be seen as a authority in your market.

We here at Manian Debil Productions receive hundreds of articles written by many different authors.  These articles are sent by many different publicists. We can only run so many. How do we choose which articles we run?  I did not realize it before, but this book explains why we pick those select few.

If you are trying to break out in your niche, you will find this book to be very helpful. It is also eye-opening.  It is sort of like Paco Underhill’s book Why We Buy in the idea that we should know this, but for some reason we don’t.

When you read this book you will probably think, “I knew that”. When you do think that, you will then wonder why you didn’t act on what you knew.  This book will help you act on that.

Five Star Review

We think anyone in any field that puts one in the  public eye should read Authority Marketing.  We give it all five stars and know you will, too.

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
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